Resources Library by ANA

Qualitative modelling

In the rush to implement cost-cutting procedures and deploy the latest management theory panaceas, management have neglected the need for motivated and loyal employees. This project represents the beginning of one organization's attempt to redress...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: James P. King

May 1, 1996

Knowledge is scarce

This paper argues that qualitative research can be carried out in Saudi Arabia in the same depth as in the West. Qualitative research can produce the same insight and "feel" for a product that has added so much value to marketing strategies...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Tim Swift

Company: Procter & Gamble

March 1, 1996

A stimulating challenge

Qualitative research in the Arab speaking countries is a new development in a relatively young industry. The rich and diverse cultural and historical heritage of the region presents a stimulating task for the market researcher. This paper is an...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Haifa Abbas

Company: Martpoint Marketing Research Consultants

March 1, 1996

Measuring advertising effectiveness

Today, the number of techniques available to evaluate advertisements are numerous. However, underlying any technique is a series of assumptions which both users and practitioners of research make that have a bearing on the interpretation of the...

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Yasser Omar, Shashikala Halve

Company: PepsiCo

March 1, 1996

Sewage sludge to land

This paper shows how market research was used by a company to help them with their capital investment in new processing plants. An outline of the methodology of the research is provided. The high level of detail required at the sampling and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Richard Davies

February 1, 1996

Farmstat Portugal

This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Francisco Gomes da Silva

February 1, 1996

A new approach to old questions

The method, described at some detail in the paper, can be briefly summarised as having people act as their own editor. After being shown selected audio visual stimulus respondents are provided with transcripts, still photos, and actual programme...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Brent Macgregor, David E. Morrison, Michael Svennevig

December 1, 1995

Keep a watchful eye to find ideas throughout everyday life

We begin by summing up the changes that have occurred within society and with regard to consumption behaviours. From these changes, we deduce the need for a different approach to consumer research: the principle of reverse marketing. Reverse...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Caroline Lioret, Anne-Catherine Dugast

December 1, 1995

Opening up the black box

The paper argues that, while we have refined the moderation of qualitative interviews, for reasons that are sometimes as much political as practical, we have neglected the study of the interpretation of qualitative data, consigning it to an...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Virginia Valentine

December 1, 1995